Custom Innovation Co. (“CIC”) is an Australian technology company that owns 100% of Tec.Fit, a SaaS licensing business providing turnkey ecommerce and ‘fit’ technologies to the AUD$600BN online fashion industry.

With average return rates in excess of 30%, more than $200BN is wasted annually on sizing returns.

Its second wholly owned subsidiary Tailors Mark, is an established online clothing business that is a working example and deployment partner for Tec.Fit’s technology.

The CIC portfolio Down-arrow Down-arrow


Tailors Mark provides a cutting edge retail technology business for those after individuality through custom apparel.

Tailors Mark is a live working proof of concept of the full suite of technologies (scanning, printing and eCommerce) and an ongoing deployment partner for the technology.


Tec.fit is a B2B cloud based SaaS licensing company focused on providing world class technology solutions to the online fashion industry.

Tec.fit is addressing gaps within the E-commerce fashion, 3D customization and fashion manufacturing processes.


Our Team

  • Rob Fisher
    Co-Founder, Executive Director, CEO

    Rob Fisher has an extensive background in sales and marketing ranging diverse industries including radio and the luxury mega yacht industry. Rob is founder of Cutting Marketing, a national sales network servicing the auto-trade industry. Rob has a BComm degree from Monash University. Rob will oversee the execution of business wide strategies and operations.

  • David McLaughlin
    Co-Founder, Executive Director, Head of Technology

    David McLaughlin has had more than 15 years experience in the IT and software industry and has worked with some of the nation’s leading agencies including DTDigital (STW Group), where he managed national brands such as NAB, Honda and KPMG. David is also founder and Non-Active Director of Australia’s leading digital product development agency Bravo.

    David holds a Bachelor’s degree in Multimedia and Business Marketing from Swinburne University. David will oversee the Company’s marketing, digital, software and innovation initiatives.

  • Tim Allison
    Executive Director, CEO of Tec.Fit

    Tim has a career highlighted with successful progression from FMCG marketing and key account retail management through to board level Chair. He has also established 3 companies ranging from traditional retail and distribution to cutting edge consumer technology within the online and mobile sectors.

    Recent Asia Pacific consulting focus on social networking trends both in digital publishing and monetisation. OTT, streaming and on-demand content packaging and licensing within the media sector.MBA from MGSM, Bcom from Auckland University, member and graduate of the Australian Institute of Company Directors.

Contact Us

To get in touch please contact hello@custominnovation.co or fill in the form below.

Custom Innovation Co. Pty Ltd
20 Macquarie Street
3181, Australia