Custom Innovation Co. (CIC) is an Australian based enterprise with two core businesses focused on the disruption of eCommerce retail.

Businesses within the CIC group pay particular attention to developing technology and solutions within the tailoring and eCommerce retail markets globally.

CIC's umbrella structure has been established to not only support the current business portfolio but to also facilitate future acquisitions, house new technologies and establish new start-ups that address the challenges faced by retailers globally.

The CIC portfolio Down-arrow Down-arrow



Tailors Mark provides a cutting edge technology platform for those after individuality through custom apparel.

The business offers world class tailored products including suits, shirts, chinos and range of accessories.


Tec.fit is a B2B cloud based SaaS licensing company focused on providing world class technology solutions to the online fashion industry.

Tec.fit is addressing gaps within the E-commerce fashion, 3D customization and fashion manufacturing processes.

Meet the CIC team Down-arrow Down-arrow

Our Team

  • Rob Fisher
    Co-Founder, Executive Director, CEO

    Rob Fisher has an extensive background in sales and marketing ranging diverse industries including radio and the luxury mega yacht industry. Rob is founder of Cutting Marketing, a national sales network servicing the auto-trade industry. Rob has a BComm degree from Monash University. Rob will oversee the execution of business wide strategies and operations.

  • David McLaughlin
    Co-Founder, Executive Director, Head of Technology

    David McLaughlin has had more than 15 years experience in the IT and software industry and has worked with some of the nation’s leading agencies including DTDigital (STW Group), where he managed national brands such as NAB, Honda and KPMG. David is also founder and Non-Active Director of Australia’s leading digital product development agency Bravo.

    David holds a Bachelor’s degree in Multimedia and Business Marketing from Swinburne University. David will oversee the Company’s marketing, digital, software and innovation initiatives.

  • Charles Hunting
    Non Executive Director, Chairman

    Charles is an impressive entrepreneur and business consultant. Charles specialises in advising companies to achieve transformational changes, running businesses in the Asia Pacific region and creating companies to take advantage of technology and innovation. Charles is the ex Managing Director of Outsourcing in the Greater China division of Accenture. Two technology businesses that Charles founded are on track for listing on the ASX in 2016.

  • Tim Allison
    Executive Director, CEO of Tec.Fit

    Tim has a career highlighted with successful progression from FMCG marketing and key account retail management through to board level Chair. He has also established 3 companies ranging from traditional retail and distribution to cutting edge consumer technology within the online and mobile sectors.

    Recent Asia Pacific consulting focus on social networking trends both in digital publishing and monetisation. OTT, streaming and on-demand content packaging and licensing within the media sector.MBA from MGSM, Bcom from Auckland University, member and graduate of the Australian Institute of Company Directors.

  • Bert Van Der Velde
    Non Executive Director, CFO

    Bert has C level experience in major retail groups including Woolworths Ltd and Eldorado Company. Bert has extensive experience in Business turnarounds, supply chain strategies and financial and business management. Bert has been a key support in financial reporting and management of the business in a CFO capacity.

Contact Us

To get in touch please contact hello@custominnovation.co or fill in the form below.

Custom Innovation Co. Pty Ltd
20 Macquarie Street
3181, Australia